Dune Living · market research

Wellness amenities in Gold Coast short-stay listings

A full census of the Burleigh corridor: which listings actually have a sauna, a hot tub, a pool or an ice bath — and what they charge.

4,836 listings · 47 suburbs from Noosa to the Tweed · 4 date windows across seasons · no price filter · every listing amenity-checked against Airbnb's own data · 4,836 conclusive, 0 errors.

4.1% of holiday houses census-wide have a sauna

6listings out of 4,836 had an ice bath

46%have a pool — the amenity that is now table stakes

Houses and standalone dwellings

This is what a house-owning investor actually competes against. Apartment towers are excluded here on purpose — a shared building sauna is a different product.

Suburb	Listings	Sauna	Hot tub (spa)	Pool	Ice bath	Median ADR
Byron Bay	145	4.1%	9.7%	31.7%	0.7%	-
Tamborine Mountain	101	5.0%	18.8%	8.9%	0.0%	-
Maleny	64	1.6%	18.8%	7.8%	0.0%	-
Lennox Head	53	1.9%	3.8%	26.4%	0.0%	-
Montville	49	2.0%	36.7%	8.2%	0.0%	-
Suffolk Park	40	5.0%	5.0%	30.0%	0.0%	-
Bangalow	40	5.0%	5.0%	32.5%	0.0%	-
Coolum Beach	38	0.0%	2.6%	28.9%	0.0%	-
Burleigh Heads	32	0.0%	3.1%	37.5%	0.0%	$642
Peregian Beach	31	0.0%	9.7%	48.4%	0.0%	-
Palm Beach	29	6.9%	10.3%	27.6%	0.0%	$595
Doonan	28	3.6%	0.0%	28.6%	0.0%	-
Ewingsdale	28	7.1%	17.9%	46.4%	0.0%	-
Mullumbimby	27	0.0%	7.4%	14.8%	0.0%	-
Springbrook	26	7.7%	23.1%	0.0%	0.0%	$455
Witta	25	0.0%	28.0%	4.0%	0.0%	-
Noosa Heads	24	4.2%	4.2%	54.2%	0.0%	-
Currumbin Valley	24	12.5%	33.3%	29.2%	0.0%	$415
Beechmont	23	0.0%	13.0%	0.0%	0.0%	-
Conondale	23	0.0%	17.4%	4.3%	0.0%	-
Burleigh Waters	22	4.5%	0.0%	50.0%	0.0%	$329
Mudgeeraba	22	22.7%	27.3%	22.7%	0.0%	$325
Eumundi	21	0.0%	0.0%	33.3%	0.0%	-
North Maleny	20	0.0%	15.0%	10.0%	0.0%	-
Tugun	20	5.0%	5.0%	30.0%	0.0%	$405
Maroochydore	19	5.3%	5.3%	10.5%	5.3%	-
Kingscliff	19	0.0%	5.3%	21.1%	0.0%	$336
East Ballina	18	5.6%	0.0%	11.1%	0.0%	-
Corridor total	1011	3.8%	12.4%	23.2%	0.2%	$450

Apartments

Where a sauna does appear it is almost always a shared building facility rather than a private one, which is why apartment penetration runs far higher.

Suburb	Listings	Sauna	Hot tub (spa)	Pool	Ice bath	Median ADR
Byron Bay	53	1.9%	3.8%	47.2%	0.0%	-
Tamborine Mountain small sample	7	0.0%	0.0%	0.0%	0.0%	-
Maleny small sample	9	0.0%	0.0%	0.0%	0.0%	-
Lennox Head	49	0.0%	36.7%	67.3%	0.0%	-
Montville small sample	7	0.0%	28.6%	0.0%	0.0%	-
Suffolk Park	12	0.0%	0.0%	25.0%	0.0%	-
Bangalow small sample	6	0.0%	0.0%	16.7%	0.0%	-
Coolum Beach	28	7.1%	10.7%	82.1%	0.0%	-
Burleigh Heads	87	4.6%	28.7%	65.5%	0.0%	$517
Peregian Beach	16	6.2%	12.5%	62.5%	0.0%	-
Palm Beach	67	10.4%	26.9%	68.7%	0.0%	$540
Mullumbimby small sample	4	0.0%	0.0%	25.0%	0.0%	-
Noosa Heads	124	33.9%	30.6%	87.9%	0.0%	-
Burleigh Waters small sample	3	0.0%	0.0%	66.7%	0.0%	$520
Tugun	12	8.3%	8.3%	33.3%	0.0%	$494
Maroochydore	67	16.4%	20.9%	83.6%	0.0%	-
Kingscliff	89	5.6%	44.9%	84.3%	0.0%	$398
East Ballina	16	0.0%	31.2%	37.5%	0.0%	-
Corridor total	656	11.3%	25.6%	68.8%	0.0%	$496

Whole census

All 4,836 listings, every suburb the radius search reached, including northern NSW and the hinterland.

Segment	Listings	Sauna	Hot tub (spa)	Pool	Ice bath
All dwellings	4,836	12.5%	20.7%	46.3%	0.1%
Houses / standalone	2,627	4.1%	11.9%	23.9%	0.2%
Apartments	2,209	22.5%	31.2%	72.9%	0.0%

On the word “spa”. Airbnb has no spa amenity. Its entire wellness vocabulary across all 4,836 listings is shown below, so hot tub is the spa. There is no ice-bath field at all — an ice bath can only be found in a listing's title or description, which is why its count is near zero and why it cannot be filtered for by guests.

Pool · 848Bathtub · 500Gym · 446Hot tub · 431Sauna · 291

Read the small samples carefully. Suburbs marked small sample hold fewer than 10 listings of that type; treat those rows as indicative and quote the corridor total instead. Mudgeeraba is hinterland acreage rather than coastal short-stay, and is the main reason the corridor sauna average sits above zero.

Method. Search swept 11 suburbs across four separate check-in windows and unioned by listing id, because a single window only returns listings vacant on those dates. No price filter was applied, since sauna prevalence rises with nightly rate and a premium-only sample overstates scarcity. Amenities come from Airbnb's own listing endpoint, matched on exact amenity names — a regex was found to match “Pool table” as a pool and “Dedicated workspace” as a spa. A failed read is recorded as an error, never as an absent amenity.

Median ADR is the displayed nightly rate for a two-night stay in the sampled windows, verified against Airbnb's own per-night breakdown (median difference 0.00%). It is a snapshot, not an annual average daily rate, and will move with season and length of stay.

Generated 2026-09-09 from burleigh-census/enriched.jsonl · regenerate with build_report.py.